The way in which we interact with a website is set by the author. Why shouldn’t the website be branded to create a unique user experience based on a few variables, e.g location (common example is for weather), but why not take this one step further and use API’s to brand a complete new experience with images from Google maps [The Wilderness Downtown], Flickr etc etc. The images selected would be based on the phrases entered into the site, the images would not be individually picked by the user.
The function of the website would not be to feed you information, but more so to appreciate the culmination of the variables entered.
Does it need to be a website? Yes it would be based online, but could it be a computer in an environment that also changes? Linking back in lighting automation.